A place where your child can be themselves.
Founded by a board-certified behavior analyst. Warm, individualised ABA therapy at home, at school, in our centre and out in the community.
Medicaid acceptedand open on Saturdays
Support shaped around your child
Every programme is individualised. We agree the right mix with you — and change it as your child grows.
From first hello to first session
- 1 Say hello Call us or send a message. A specialist replies within 24 hours.
- 2 We listen We talk through your child, your family, and what a good week looks like.
- 3 Assessment A board-certified behavior analyst assesses needs and sets goals with you.
- 4 Start together An individualised programme begins, and we review it with you as it goes.
Have a look around
These are our actual rooms in Pinellas Park — not stock photographs.
You are part of the therapy
During parent training the behavior analyst provides education and support to the whole family — so skills and strategies carry across settings, and every plan is individualised and doable for you.
Talk with our team
Things parents ask us
What makes Watson’s Way ABA different?
We are committed to providing the most effective treatment possible for children with developmental disabilities. Our treatment is defined by individualized, responsive care; ongoing support and training for parents, caregivers, RBTs and BCBAs; treatment decisions guided by data and informed by research; a commitment to qualified, professional clinicians; and active collaboration with other providers to ensure continuity of care.
What is ABA?
Applied Behavior Analysis (ABA) is a scientific, evidence-based practice that focuses on behaviors of social significance. ABA therapy helps children who are not thriving in their current settings by using techniques proven to increase motivation and improve skills like speech, cooperation, taking turns, making friends, motor skills, hygiene and personal safety.
Who provides ABA services?
Licensed Mental Health Counselors — master-level professionals who provide parent training and oversee treatment.
Consultants / BCBA & BCaBA — licensed through the Behavior Analyst Certification Board, holding a master’s degree and completing ongoing training. They develop the curriculum for their clients and supervise care.
RBTs / Behavior Technicians — the professionals who deliver direct care to your child, implementing the treatment plans designed by the consultant.
What can I expect in a session?
A 1:1 format in a private session room, including a variety of your child’s preferences.
Is my child eligible for services?
ABA therapy is prominently known for treating individuals with autism spectrum disorder. However, ABA can also be used to assist with several other diagnoses including but not limited to ADHD, developmental delay, global developmental delay and ODD.
Where do sessions take place?
The home, our centre, the community (grocery stores, restaurants, parks, malls), schools as permitted by principal approval, and daycare facilities. Treatment is most often provided in the home and at school, where a child spends most of their time.
What ages do you work with?
We provide ABA services for children aged 2–18. Treatment programs typically range from 10–40 hours per week of direct care, depending upon the child’s needs.
How is progress measured?
ABA is a data-driven therapy, and clinicians depend on real-time measurement of behavior to guide intervention decisions. We use a data-tracking program that creates readable graphs so performance can be monitored.
Do you accept Medicaid?
Yes. We accept Medicaid.
Tell us about your child
We reply within 24 hours. Please keep it general — no medical details in this form.
Come and see the place first
Tell us about your child and we will show you around. A specialist replies within 24 hours.